Political Campaign Toolbox

Political campaigns can benefit from modern data management. Every country have their campaign culture, but with some particular differences, everyone have the same needs.

You will need to have an organized force of supporters to control that no fraud is committed during the ballot process. So you need to be prepared for this, the most important day in the campaign.

It does not matter who the people votes, the election is won by who count the votes.

Joseph Stalin

We have made software tools to keep your campaign running smooth from the beginning to end. You’ll also will need to analyze the official results. There are locations with strange results? With differences from the data that your team collects? Quickly be aware of how many and if the errors are all against you or they are simple anomalies that occur in every ballot.

During the election day, using a statistical method of choosing a random set of poll stations, to extrapolate results to the whole region with a controlled error margin. We provide the software of “mesas testigo” to get this information.

Early stage

Web site, landing pages, supporters database with geo information. Mobile app to pick up data from the street POPs. Email campaigns. Social networks supporters recruiting.

You got online presence and collect data of candidates to watch poll stations the election day. This is crucial.

Last 15 days

Ask supporters to join the ballot control team to be ready the election day.

Email campaign.

Prepare the team, so it will be no surprises. Give them access to the votes reporting app.

Election day

Activate votes reporting app and call center, gather voting information, get quick estimates of poll results, get ready for press conferences.

In the 2017 election, our client get an accurate insight of what happened way before official data was available. This data was used by the communication team to talk to the press.

During the election day we keep an eye on the system servers in the cloud:

Note that after the job in the polling station is done at (20:00), the app usage drops abruptly.

The volunteers uses the App in their phones to load the data into the system, and to report that they are were supposed to be. If anyone is absent, the coordinator can send another person to cover the position.

In the headquarters operation managers can see if everybody is in place, get anomalies, and support volunteers during the election day. When the stations finish receiving voters, the counting process begins, when it is done, the reports are gathered via phone and using the phone App.

Some press coverage of the “mesas testigo” (in spanish)

TL,DR

We got this software that is installed in the cloud (Amazon AWS) for each event. We cover design, modification, configuration and operation of the systems.

VoluntariadoObjective: collect user information of supporters. Geo partitioning. Landing pages for different campaigns on social media. Can send massive email campaigns and transactional messages.
Mesas testigoObjective: fraud mitigation, results validation, got election results before official data goes public.